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Moi Mir’s search strategy includes several questions focused on a person’s dating life, which is something that most other social media sites have yet to do.

Even though Facebook isn’t the most popular social media site in Russia, its popularity has definitely begun to spread – it now receives over 21.6 million Russian visitors each month.

Much like Facebook, users have a profile and can easily search for and add other users to follow their status updates, photos, and videos.As well, the site offers a feature that tells you who has been visiting your profile (whether or not you are their friend) – to view others’ profiles without leaving a trail you have to pay to enable “Invisible mode.”Perhaps the best well-known equivalent to Russia’s Moi Mir is Google .Much like Google , Moi Mir (“My World”) is an extension of the Internet/e-mail provider (which also owns both OK and VK) and has perhaps struggled to find its unique niche Over 16.6 million people use Moi Mir each month to share images, music, and videos, as well as to play games and meet new friends.Much like VK, OK allows users to create a profile, search for friends, and share status updates and images.The focus of OK is reconnecting with classmates and friends that users may have lost touch with over the years, so the search parameters are quite detailed.

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